Social Media Masterclass

Taking you through all of the key ingredients needed for social media success!

Throughout this course, we'll take you through the basics (and not-so-basics) of using social media for business. We're not talking fluffy content about why your brand should be on social media - you're already here so you know why it's important! Instead, we'll be taking you through a step-by-step guide to social media success. By the end of this course, you'll be a strategic social media management guru, and you'll be ready to take your business to the next level online!

Who is our Social Media Masterclass for?

Our Social Media Masterclass has been designed for business owners, social media managers and marketing professionals who are looking to increase their digital marketing knowledge and skills. Our masterclass is best suited to professionals who have a basic knowledge of social media for business, who have social channels established or an understanding of why social media is valuable for business.

1
Introduction
2
Social Media Strategy
- What is a social media strategy and why is it important?
- Defining your social media objectives and goals
- Let's talk about your social media campaign goals and objectives
- Who are you talking to on social media?
- How to begin defining your target audience
- Identifying your tone
- Understanding your competition
- Selecting the right channels to promote your business
- Let's look at the popular social media channels
- It's time to select the social media channels you will use to promote your business
- Working out the best time of day to post
- Content Planning
- How to create a content planner
- Example of an overarching calendar of key business promotions and dates
- Example of a weekly content theme planner
- Example of a daily social media content planner
- Download our content planning template
- Making sure your profiles are set-up correctly
3
Content Creation
- Content creation
- Content types
- Instagram Stories and IGTV
- Instagram Reels
- How to create great visual content
- Tell us about your product (or services') USPs
- Don't skimp the surface!
- Let's talk surfaces
- Lighting for beginners
- Let there be light
- Styling 101
- Setting Up Your Shot
- How to easily edit a piece of content that you've taken on your phone
- How to easily edit a piece of content that you've taken on your camera
- Editing how-to
- Extend your content beyond one feed post
- Creating Visual Content - The Checklist
- Captions
- The Graphic Quote
- A Guide to User Generated Content
- Sharing content from others
- Where to find great content to share
- Five Ideas To Inspire Great Content
- Tell us who you're inspired by!
- Describe the content you will plan and create for your brand
4
Content Distribution
- How to get your content 'out there'
- Which social media channel to use when - and for what content?
- Techniques for growing your audience
- Going viral
- Scheduling your social media content
- Using apps/programs to plan your Instagram content
- How to find relevant hashtags - and when to use them
- When to use hashtags
- A good use of hashtags on Instagram
- A not-so-good use of hashtags
- Unfortunate hashtag oversights
- Plan your Instagram hashtags
- How to run an effective social media competition
- Social media competitions - the do's
- Social media competitions - the rules
- Examples of great social media competitions
- Examples of not-so-great social media competitions
- Creating a Facebook & Instagram competition
- Working with Digital Influencers
- How to find the right Digital Influencer for your brand
- How to pitch your brand to Digital Influencers
- Find the right Digital Influencers to partner with
- Facebook advertising
- Facebook advertising campaign types
- Social media etiquette - the basics
- Social media etiquette - attributions, retweeting and copyright
- When your Pinterest obsession goes a little too far
5
Reputation
- Best practice customer service and moderation
- A great customer service response will...
- Getting in front of potential issues
- Examples of not-so-great social media customer service
- Reputation and crisis management - what to do when the worst happens
- Download our Response Matrix Diagram
- Responding to negative feedback online
- A little light entertainment!
6
Testing, Evaluating & Reporting
- What's going wrong?
- Reporting 101 and how to use analytics to inform your strategy
- Average metrics and KPI's per channel
- Social media marketing takes a degree of trial and error
- Trying new things
- What will you try?
- Things to evaluate each month
7
Conclusion
- Summary

$79.00

Regular price

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Best course I've ever undertaken, worth every penny

By meagan lonergan

I am so grateful I found your course online. It has provided me with the confidence in my own social media marketing and branding for my business in ways I can't explain. It is written in my 'language', I understand the content and didn't feel ove...
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I am so grateful I found your course online. It has provided me with the confidence in my own social media marketing and branding for my business in ways I can't explain. It is written in my 'language', I understand the content and didn't feel overwhelmed. The structure of the course is perfect and easy to be able to implement my learnings as I complete the course. It also allowed me to review my current 'marketing' or lack of, and I feel very much prepared and excited for the future.
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Great course!!

By Amy Matson

Social Media can be overwhelming, especially to a small business owner like myself. This course helped me breakdown all the steps so I know how to get started and keep up with the ever-changing social media market! I highly recommend it!

Social Media can be overwhelming, especially to a small business owner like myself. This course helped me breakdown all the steps so I know how to get started and keep up with the ever-changing social media market! I highly recommend it!
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Highly recommend

By Kelly Jones

I've done heaps of online courses, but particularly loved this one. So much information and I was a big fan of the fun, relaxed style. A great resource for those looking to up-skill in the social media space.

I've done heaps of online courses, but particularly loved this one. So much information and I was a big fan of the fun, relaxed style. A great resource for those looking to up-skill in the social media space.
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Informative and instructive!

By Katie Russell

The Social Media Masterclass course is highly instructive, easy to digest and offers so much information on everything to do with social media management! It covers all the topics I needed with some useful activities and downloads. Would highly re...
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The Social Media Masterclass course is highly instructive, easy to digest and offers so much information on everything to do with social media management! It covers all the topics I needed with some useful activities and downloads. Would highly recommend to business owners looking to get serious about managing their social media.
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